Tangaza University Library
Image from Google Jackets

Persuasion, social influence, and compliance gaining / Robert H. Gass, John S. Seiter.

By: Contributor(s): Material type: TextTextPublication details: Boston : Allyn & Bacon, c2011.Edition: 4th edDescription: xiv, 370 p. : ill. ; 23 cmISBN:
  • 9780205698189
  • 0205698182
Subject(s): DDC classification:
  • 303.3/42 22
LOC classification:
  • BF637.P4 G34 2011
Contents:
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf BF637.P4 G34 2011 (Browse shelf(Opens below)) Available 71266

Includes bibliographical references and indexes.

Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.

There are no comments on this title.

to post a comment.
Share
© Tangaza University Library, Langata South Road P.O Box 15055 00509 Nairobi Kenya
Tel: 0722 204 724 Fax: +254 20 8890018