Essentials of marketing: a marketing strategy planning approach E. Jerome McCarthy, William D. Perreault, Jr.

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TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 2012Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN:

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Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	HF5415 .P45 2012 (Browse shelf(Opens below))	Available	54723

Includes bibliographical references (p. 503-528) and indexes.

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