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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani.

By: Material type: TextTextPublication details: Dallas, Tex. : Benbella Books ; [Jackson, TN] : Distributed by Perseus Distribution, c2010.Description: xviii, 186 p. : ill. ; 23 cmISBN:
  • 9781935251736 (pbk.)
  • 1935251732 (pbk.)
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HF5415.12 .K33 2010
Contents:
Online marketing basics -- Websites, blogs, and SEO -- Social media marketing : what you need to know before you start -- Facebook -- Twitter -- LinkedIn -- Video : the next frontier -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Burning questions and answers : taking questions and dishing out answers and advice -- Social media marketing case studies : regular folks, great stories.
Summary: "In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
Item type: Book
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Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HF5415.12 .K33 2010 (Browse shelf(Opens below)) Available 54840
MARY IMMACULATE LIBRARY Open Shelf HF5415.12 .K33 2010 (Browse shelf(Opens below)) Available 54839
MARY IMMACULATE LIBRARY Open Shelf HF5415.12 .K33 2010 (Browse shelf(Opens below)) Available 54838
MARY IMMACULATE LIBRARY Open Shelf HF5415.12 .K33 2010 (Browse shelf(Opens below)) Available 54877
MARY IMMACULATE LIBRARY Open Shelf HF5415.12 .K33 2010 (Browse shelf(Opens below)) Available 54878

Online marketing basics -- Websites, blogs, and SEO -- Social media marketing : what you need to know before you start -- Facebook -- Twitter -- LinkedIn -- Video : the next frontier -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Burning questions and answers : taking questions and dishing out answers and advice -- Social media marketing case studies : regular folks, great stories.

"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.

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