Tangaza University Library

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1. Book
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Social media marketing :strategies for engaging in Facebook, Twitter & other social media Liana "Li" Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.1265 .E93 2010, ...

2. Book
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dallas, Tex. : [Jackson, TN] : Benbella Books ; Distributed by Perseus Distribution, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.12 .K33 2010, ...

3. Book
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The church and new media : blogging converts, online activists, and bishops who tweet / Brandon Vogt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Huntington, Ind. : Our Sunday Visitor, c2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (6)Location, call number: Open Shelf BR 99.74 .V63 2011, ...

4. Book
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF 5415.12 .K425 2011, ...

5. Book
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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. by Series: Serious skills
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF 5415.12 .E92 2010, ...

6. Book
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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2011
Other title:
  • Social media return on investment
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HM 742 .B53 2011, ...

7. Book
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Social media,crisis communication, and emergency Leveraging Web 2.0 Technologies Connie M.White by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London CRC Press 2012
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HM742 .W45 2012.

8. Journal Article
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Policy and participation on social media The cases of you tube, facebook, and wikipedia by Series: Communication, culture and critique
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2013
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

9. Book
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Social Media: a critical introduction Christian Fuchs
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage publications ltd 2014
Availability: Items available for loan: MARY IMMACULATE LIBRARY (2)Location, call number: Open Shelf HM742.F8 2014, ...

10. Book
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International communications strategy: developments in cross-cultural communications,PR and social media Silvia Cambie and Yang-May Ooi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan page 2009
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HM1211.C3 2009.

11. Book
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New new media / Paul Levinson. by Series: Penguin academics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn & Bacon, c2009
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf ZA4150 .L48 2009.

12. Journal Article
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Social netiquette rules for group chats by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

13. Journal Article
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Getting the best out os social media by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

14. Book
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The culture of connectivity a critical history of social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford university press 2013
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HM 742 .D55 2013.

15. Journal Article
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Virtual grief by Series: Communication Research Trends
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Centre for the Study of Communication and Culture 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

16. Journal Article
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Why online shout marketing flops by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

17. Journal Article
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Social media: Crisis management 101 by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2015
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

18. Journal Article
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The food business goes online by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

19. Journal Article
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Why online shout marketing flops by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

20. Journal Article
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Global media buying trends by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).


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