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Brands of faith : marketing religion in a commercial age / Mara Einstein.

By: Material type: TextTextSeries: Religion, media, and culture seriesPublication details: London ; New York : Routledge, 2008.Description: xiv, 241 p. : ill. ; 24 cmISBN:
  • 9780415409773 (pbk. : alk. paper)
  • 0415409772 (pbk. : alk. paper)
  • 9780203938874 (ebook)
  • 0203938879 (ebook)
Subject(s): DDC classification:
  • 306.6 22
LOC classification:
  • BV652.23 .E5 2008
Other classification:
  • 11.05
Online resources:
Contents:
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
Item type: Book
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Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf BV652.23 .E5 2008 (Browse shelf(Opens below)) Available 60482

Includes bibliographical references (p. [211]-235) and index.

The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

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