Tangaza University Library

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1. Book
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E-marketing Judy Strauss Adel el-ansary Raymond Frost by
Edition: 3rd ed.
Language: Eng
Publication details: Patparganj, Delhi Pearson education 2003
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 5415 .1265 .S774 2003.

2. Book
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Web advertising and marketing Thomas J. Kuegler by Series: Eastern Economy Edition
Edition: 3rd ed.
Language: Eng
Publication details: New Delhi Prentice- Hall of India Private Limited 2000
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 6146 .I58 T47 2000.

3. Book
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Social media marketing :strategies for engaging in Facebook, Twitter & other social media Liana "Li" Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.1265 .E93 2010, ...

4. Book
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Other title:
  • New rules of marketing and public relations
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.1265 .S393 2010, ...

5. Book
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dallas, Tex. : [Jackson, TN] : Benbella Books ; Distributed by Perseus Distribution, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.12 .K33 2010, ...

6. Book
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF 5415.12 .K425 2011, ...

7. Book
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The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Other title:
  • McGraw-Hill thirty-six hour course
  • Online marketing
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415 .T52 2011, ...

8. Book
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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. by Series: Serious skills
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF 5415.12 .E92 2010, ...

9. Book
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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2011
Other title:
  • Social media return on investment
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HM 742 .B53 2011, ...

10. Book
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2012
Availability: Items available for loan: MARY IMMACULATE LIBRARY (4)Location, call number: CTIE Collection HF5548.32 .L38 2012, ...

11. Book
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The social media marketing book / Dan Zarrella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing ; Sebastopol, CA : O'Reilly, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (2)Location, call number: Open Shelf HF5415.1265 .Z37 2010, ...

12. Book
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The new rules of Marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Wiley Publishers, 2017
Availability: Items available for loan: MARY IMMACULATE LIBRARY (2)Location, call number: Open Shelf HF5415.1265 .S393 2017, ...

13. Book
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Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2014
Availability: No items available.

14. Book
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Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2014
Availability: Items available for loan: MARY IMMACULATE LIBRARY (2)Location, call number: Open Shelf HF5415.12 .R66 2014, ...

15. Book
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Marketing management / Philip Kotler, Kevin Lane Keller & Alexander Chernev. by
Edition: Sixteenth edition. Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .K685 2022.

16. Book
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Portfolio building activities in social media : exercises in strategic communication / Karen Freberg, University of Louisville. by
Edition: [Second edition].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: SAGE, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .F735 2022.

17. Book
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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routldge, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Processing Center HF6146.I58 J87 2022.

18. Book
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Digital marketing : strategic planning & integration / Annmarie Hanlon. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.12 .H35 2022.

19. Book
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Research perspectives on social media influencers and brand communication / edited by Brandi Watkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maryland: Lexington books, 2021
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415 .12 .R47 2021.

20. Book
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon: Routledge, 2023
Availability: Items available for reference: MARY IMMACULATE LIBRARY: Not For Loan (1)Location, call number: Processing Center HF5415.126.S61 2023.


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