Tangaza University Library

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1. Journal Article
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Out of Dedication or Constraint? A dual Model of Post-Adoption Phenomena and its empirical test in the context of online services. Jai-Yeol Son by Series: MIS Quarterly
Publication details: Minneapolis University of Minnesota 2009
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

2. Book
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"Are they selling her lips?" : advertising and identity / Carol Moog. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Morrow, c1990
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5822 .M66 1990.

3. Book
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Marketing management / Philip Kotler, Kevin Lane Keller & Alexander Chernev. by
Edition: Sixteenth edition. Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .K685 2022.

4. Book
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Sustainability in Innovation and Entrepreneurship : Policies and Practices for a World with Finite Resources / edited by Antonio Leal-Millan, Marta Peris-Ortiz, Antonio L. Leal-Rodríguez. by Series: Innovation, Technology, and Knowledge Management
Edition: 1st ed. 2018.
Material type: Text Text; Literary form: Not fiction
Publication details: Cham Springer International publishing 2018
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HC79.E5 S87 2018.

5. Book
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Agricultural marketing and consumer behaviour in a changing world / Edited by Berend Wierenga, Aad Van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp & Michel Wedel.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Kluwer Academic Publishers, ©1997
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HD9000.5 .A38 1997.

6. Book
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Consumer behavior : building marketing strategy / David Mothersbaugh, University of Alabama, Susan Bardi Kleiser, Texas Christian University, Delbert Hawkins, University of Oregon. by
Edition: Fifteenth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York: McGrawHill, 2024
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.33.U6 H38 2024.


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