Tangaza University Library

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61. Book
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Le marketing strategique: Jean-Jacques Lambin. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: French
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 5415 .13 .L33213 1993.

62. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5823 .B387 2001.

63. Book
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Social media marketing :strategies for engaging in Facebook, Twitter & other social media Liana "Li" Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.1265 .E93 2010, ...

64. Book
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Other title:
  • New rules of marketing and public relations
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.1265 .S393 2010, ...

65. Book
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Creating the customer-driven academic library / Jeannette Woodward. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2009
Online resources:
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf Z675.U5 W78 2009.

66. Book
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Sales and distribution management S. L. Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel books 1999
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 5438.4 .G87 1999.

67. Book
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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by Series: Harvard business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Other title:
  • Marketer's toolkit
Online resources:
Availability: No items available.

68. Book
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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by Series: Harvard business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Other title:
  • Marketer's toolkit
Online resources:
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 5415 .H24333 2006.

69. Book
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dallas, Tex. : [Jackson, TN] : Benbella Books ; Distributed by Perseus Distribution, c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415.12 .K33 2010, ...

70. Book
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Essentials of marketing: a marketing strategy planning approach E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 2012
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415 .P45 2012.

71. Book
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: No items available.

72. Book
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .M37 2011.

73. Book
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF 5415.12 .K425 2011, ...

74. Book
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The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Other title:
  • McGraw-Hill thirty-six hour course
  • Online marketing
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF5415 .T52 2011, ...

75. Book
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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. by Series: Serious skills
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HF 5415.12 .E92 2010, ...

76. Book
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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2011
Other title:
  • Social media return on investment
Availability: Items available for loan: MARY IMMACULATE LIBRARY (5)Location, call number: Open Shelf HM 742 .B53 2011, ...

77. CD-ROM
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Integrated advertising, promotion, and marketing communications Kenneth E. Clow Donald Baack by
Edition: Eastern Economy Edition
Language: Eng
Publication details: New Delhi Prentice- Hall of India Private Limited 2003
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Reserved Section HF 5415 .123 .C58 2004.

78. Book
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2012
Availability: Items available for loan: MARY IMMACULATE LIBRARY (4)Location, call number: CTIE Collection HF5548.32 .L38 2012, ...

79. Book
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Lateral Marketing New Techniques for Finding Breakthrough Ideas Philip Kotler, Fernando Trias de Bes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: MARY IMMACULATE LIBRARY (4)Location, call number: Open Shelf HF 5415 .13 .K87 2003, ...

80. Book
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Market Analysis Assesing Your Business Opportunities Robert E. Stevens, Philip K. Sherwood & Paul Dunn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 1992
Availability: Items available for loan: MARY IMMACULATE LIBRARY (4)Location, call number: Open Shelf HD 62 .5 .S74 1992, ...


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