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41. Book
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"Are they selling her lips?" : advertising and identity / Carol Moog. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Morrow, c1990
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5822 .M66 1990.

42. Book
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Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia : University of Pennsylvania Press, c2002
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf P96.G4 S5 2002.

43. Book
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The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Haven : Yale University Press, 2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.3 .T945 2011.

44. Book
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The sponsor: notes on a modern potentate Erik Barnouw
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford university press 1978
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF6146T42B35 1978.

45. Book
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Janel M. Radtke. by Series: Nonprofit law, finance, and management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 1998
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415 .R239 1998.

46. Journal Article
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Defining family: Representation and rhetoric in the marketing of shared mobile phone plans by Series: Critical Studies in Media Communication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon Taylor & Francis 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

47. Journal Article
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Helping businesses maximise on their ICT investments by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2015
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

48. Journal Article
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Global media buying trends by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

49. Book
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Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2013
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HM1226 .P83 2013.
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50. Book
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The library marketing toolkit Ned Potter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Facet publishing 2012
Availability: Items available for reference: MARY IMMACULATE LIBRARY: Not For Loan (1)Location, call number: Open Shelf Z716 .3 .P68 2012.

51. Book
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Ultimate guide to Facebook advertising / by Perry Marshall, Keith Krance, and Thomas Meloche. by Series: Ultimate guide
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Entrepreneur press 2017
Availability: Items available for loan: MARY IMMACULATE LIBRARY (2)Location, call number: Open Shelf HF6146.I58 M364 2017, ...

52. Book
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The advertising handbook / edited by Jonathan Hardy, Iain MacRury and Helen Powell. by
Edition: Fourth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5823 .A28 2018.

53. Book
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Confessions of an advertising man / David Ogilvy. by
Edition: [Rev. ed.]
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Harpenden, Herts, [UK] : Southbank Pub., 2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5810.O34 A3 2011.

54. Book
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Dangerous : a go-to guide for church communication / edited by Kevin D. Hendricks, Cleve Persinger, & Chuck Scoggins. by
Material type: Text Text; Format: print
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf BV 653 .D33 2013.

55. Book
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Integrated advertising, promotion, and marketing communications by Clow Kenneth E. and Baack Donald by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England: Pearson, 2018
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5823 .C57 2018.

56. Book
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Subliminal seduction; ad media's manipulation of a not so innocent America. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J., Prentice-Hall [1973]
Availability: Items available for loan: TAMCAS Library (1)Location, call number: TAMCAS General shelves HF5813.U6 K48.

57. Book
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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routldge, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Processing Center HF6146.I58 J87 2022.

58. Book
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 8th Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2022
Availability: Items available for reference: MARY IMMACULATE LIBRARY: Not For Loan (1)Location, call number: Processing Center HF5826.5 .K38 2022.


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