Tangaza University Library

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21. Book
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: No items available.

22. Book
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .M37 2011.

23. Book
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Lateral Marketing New Techniques for Finding Breakthrough Ideas Philip Kotler, Fernando Trias de Bes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: MARY IMMACULATE LIBRARY (4)Location, call number: Open Shelf HF 5415 .13 .K87 2003, ...

24. Book
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Marketing management and strategy : an African casebook / Edited by George Tesar and John Kuada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for loan: TAMCAS Library (1)Location, call number: TAMCAS General shelves HF5415.12.A35 M37 2013.

25. Book
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Small business marketing: a guide for survival,growth and success Stuart Atkins
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5823.A8 2009.

26. Book
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The new rules of Marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Wiley Publishers, 2017
Availability: Items available for loan: MARY IMMACULATE LIBRARY (2)Location, call number: Open Shelf HF5415.1265 .S393 2017, ...

27. Book
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik. by
Edition: Fourteenth edition. Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Pearson, 2020
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415 .A76 2020.

28. Book
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Marketing management / Philip Kotler, Kevin Lane Keller & Alexander Chernev. by
Edition: Sixteenth edition. Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .K685 2022.

29. Book
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Business to business marketing management : a global perspective / Alan Zimmerman, Jim Blythe. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .B565 2021.

30. Book
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Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Peñaloza, Nil Toulouse. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London: Routledge, 2020
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .M35 2020.

31. Book
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: World Scientific, 2022
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.13 .L5883 2022.


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