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21. Journal Article
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Swahili advertising in Nairobi innovation and language shift Mungai mutonya by Series: Journal of African Studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon Taylor and Francis June 2008
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

22. Journal Article
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Responsible advertising to children and youth online by Series: MEDIA DEVELOPMENT
Publication details: London World Association for Christian Communication 1999
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

23. Journal Article
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Two viewpoints on advertising and ethics by Series: WAJIBU (A Journal of Social and Religious Concern)
Publication details: Nairobi Gerald Wanjohi 2000
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

24. Journal Article
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Consumerism's subtle influence on culture by Series: WAJIBU (A Journal of Social and Religious Concern)
Publication details: Nairobi Gerald Wanjohi 2000
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

25. Journal Article
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Exercise your moral judgement through the way you buy by Series: WAJIBU
Publication details: Nairobi Gerald Wanjohi 2000
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

26. Journal Article
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Advertising cake too small to go round by Series: MEDIA FOCUS
Publication details: Kenya Media Development Association 2001
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

27. Book
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Leaders Manual for Giving and Growing A Student's Guide for Services Projects by
Language: Eng
Publication details: Winoan,Minn 1978 Saint Mary's Press
Availability: Items available for loan: IYS- Mary Immaculate Library (2)Location, call number: Open Shelf BV 652 .D52, ...

28. Book
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Giving and Growing A Student's Guide for Services Projects by
Language: Eng
Publication details: Winoan,Minn 1990 Saint Mary's Press
Availability: Items available for loan: IYS- Mary Immaculate Library (1)Location, call number: BV 652 .D52.

29. Book
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Exercises In Media Education by
Language: Eng
Publication details: Mumbai 1995 Don Bosco Communication
Availability: Items available for loan: TAMCAS Library (2)Location, call number: TAMCAS General shelves P 90 .P47, ... Not available: TAMCAS Library: In transit (1).

30. Book
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Ethics in advertising by
Language: Eng
Publication details: Nairobi,Kenya 1997 Pauline Publications Africa
Availability: Items available for loan: IYS- Mary Immaculate Library (1)Location, call number: Open Shelf HF 5801.P6. MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 5801.P6.

31. Book
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TV commercials : how to make them, or, how big is the boat? / Ivan Cury. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; Boston : Elsevier, c2005
Other title:
  • Television commercials
Availability: Items available for loan: MARY IMMACULATE LIBRARY (3)Location, call number: Open Shelf HF 6146 .T42 C87 2005, ...

32. Journal Article
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Black looks/black light:Med Hondo's Lumiere Noire Patrick Williams by Series: Journal of African Cultural Studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon Taylor and Francis 2009
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

33. Book
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5823 .B387 2001.

34. Book
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Copywriting for the electronic media : a practical guide Milan D. Meeske. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA, USA : Thomson Learning, c2009
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5825 .M38 2009.

35. Book
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Contemporary advertising / Courtland L. Bovée, William F. Arens. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1992
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5821 .B62 1992.

36. CD-ROM
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Integrated advertising, promotion, and marketing communications Kenneth E. Clow Donald Baack by
Edition: Eastern Economy Edition
Language: Eng
Publication details: New Delhi Prentice- Hall of India Private Limited 2003
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Reserved Section HF 5415 .123 .C58 2004.

37. Book
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Guerrilla Marketing Easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson,Jeannie Levinson and Amy Levinson by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Houghton Mifflin Company 2007
Availability: Items available for loan: MARY IMMACULATE LIBRARY (4)Location, call number: Open Shelf HF5415 .L47 2007, ...

38. Journal Article
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A reflection on European regulation of television advertising to children by Series: Communication research trends
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Centre for the study of communication and culture 2013
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

39. Book
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Small business marketing: a guide for survival,growth and success Stuart Atkins
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5823.A8 2009.

40. Book
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Audience economics: media institutions and the audience marketplace Philip M,Napoli
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Columbia university press 2003
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF6146.T42N3 2003.


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