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101. Book
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Alcohol and emerging markets : patterns, problems, and responses / edited by Marcus Grant. by Series: Series on alcohol in society
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, Penn : Brunner/Mazel, 1998
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HD9350.6 .A4 1998.

102. Book
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The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Haven : Yale University Press, 2011
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415.3 .T945 2011.

103. Book
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Janel M. Radtke. by Series: Nonprofit law, finance, and management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 1998
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF5415 .R239 1998.

104. Book
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Cross-media promotion / Jonathan Hardy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Peter Lang, 2010
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf P96.M36 H37 2010.

105. Book
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The trans-oceanic marketing channel : a new tool for understanding tropical Africa's export agriculture / H. Laurens van der Laan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : International Business Press, 1997
Availability: Items available for loan: TAMCAS Library (1)Location, call number: TAMCAS General shelves HD9017.A2 L3 1997.

106. Journal Article
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How to wow your customers on Youtube by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

107. Journal Article
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Branding is not just about the name by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

108. Journal Article
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Kenya's growing exhibition sector: Many companies spend a lot on exhibitons. Is it worth it? by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

109. Book
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Marketing For Social Transformation / Jeketule J. soko by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Paulines Publications Africa, 2014
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HF 5415 .S6 2014.

110. Book
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The four steps to the epiphany : successful strategies for products that win / Steven G. Blank. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [California] : S. G. Blank, 2007
Other title:
  • 4 steps to the epiphany
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HB615 .B6225 2007.

111. Journal Article
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Why online shout marketing flops by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

112. Book
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Commercialization of Smallholder Horticultural Farming in Kenya Poverty, Gender, and Institutional Arrangements. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Academic Research 2014
Availability: Items available for loan: TAMCAS Library (5)Location, call number: TAMCAS General shelves HD9017.K42 .M87 2014, ...

113. Journal Article
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Global media buying trends by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

114. Journal Article
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Kenya's growing exhibition sector: Many companies spend a lot on exhibitions. Is it worth it? by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2014
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

115. Journal Article
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Boosting demand in the "experience economy" by Series: Harvard Business Review
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Harvard Business Review 2015
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

116. Book
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Information campaigns : balancing social values and social change / editor, Charles T. Salmon. by Series: Sage annual reviews of communication research ; v. 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Newbury Park, Calif. : Sage Publications, c1989
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HM263 .I5195 1989.

117. Book
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Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2013
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf RA410.56 .L44 2013.

118. Journal Article
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Videos offer new ways of marketing by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Institute of Management 2015
Availability: Items available for reference: NURU LIBRARY: Not for loan (1).

119. Book
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Pastoral livestock marketing in Eastern Africa : research and policy challenges / edited by John G. McPeak and Peter D. Little. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rugby, Warwickshire : Intermediate Technology Publications, 2006
Availability: Items available for loan: TAMCAS Library (1)Location, call number: TAMCAS General shelves HD9427.A23 P37 2006.

120. Book
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Marketing of agricultural products / by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2002
Availability: Items available for loan: MARY IMMACULATE LIBRARY (1)Location, call number: Open Shelf HD9000.5 .K57 2002.


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