TY  - BOOK
AU  - Yadin, Daniel
AU  - Daniel Yadin
TI  - Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques
SN  - 0749434589
AV  - HF 5415  .I23 2001
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Marketing Skills
ER  -