Advertising basics! : a resource guide for beginners - Vilanilam, John V.; Varghese, A. K. (Ajit Kuriakose). (New Delhi ; Thousand Oaks, Calif. : Response Books, 2004)
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
Includes bibliographical references ([159]-160) and index.
Keywords: Advertising; Advertising agencies