TY  - GEN
AU  - TELLIS, Gerard J
TI  - Effective advertising: understanding when, how, and why advertising works
SN  - 0-7619-2252-0
AV  - HF 5823 .T273 2004 
PY  - 2004///
CY  - Thousand Oaks
PB  - Sage publications
KW  - Advertising
KW  - Consumers--Attitudes
ER  -