TY  - GEN
AU  - BEAMISH, Karen
TI  - Marketing Planning 2004-2005
SN  - 0 7506 6191-7
AV  - HF 5415 .B42 2004 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
KW  - Marketing --Case studies
KW  - Marketing-- problems, exercises, etc
KW  - Marketing--Planning
ER  -