TY  - GEN
AU  - KELLEY, Larry D.
TI  - Advertising media planning: a brand management approach
SN  - 81-203-2529-X
AV  - HF 5826 .5 .K45 2004 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Limited
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
ER  -