Televangelism : the marketing of popular religion - Frankl, Razelle, 1932- (Carbondale : Southern Illinois University Press, 1987)
Includes index.
Bibliography: p. 181-193.
Keywords: Television in religion -- United States; Evangelistic work -- United States -- History -- 20th century; Fundamentalism -- History -- 20th century; Evangelicalism -- United States -- History -- 20th century; United States -- Church history -- 20th century