TY  - GEN
AU  - PERREAULT, William D.
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 0-07-286471-0
AV  - HF 5410 .A67 2005 
PY  - 2005///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing--Periodicals
KW  - Marketing--Management--Periodicals
ER  -