TY  - GEN
AU  - LOMAX, Wendy
TI  - Analysis and evaluation 2005-2006
SN  - 0-7506-6651-X
AV  - HF 5415 .6 .L65 2005 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing--Analysis
KW  - Marketing--Evaluation
KW  - Marketing, analysis and evaluation--Case studies
KW  - Analysis and evaluation--Problems, exercises
KW  - Marketing--Data processing
ER  -