TY  - GEN
AU  - MEEK, Helen.
AU  - Meek, Richard.
AU  - Palmer, Roger.
AU  - Parkinson, Lynn.
TI  - Managing Marketing performance 2005-2006
SN  - 0 7506 6653-6
AV  - HF 5415 .13 .M36 M44 2005 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
KW  - Marketing Management --Case studies
KW  - Marketing-- problems, exercises, etc
KW  - Marketing--Perfomance
ER  -