TY  - GEN
AU  - RANCHHOD, Ashok
TI  - Strategic marketing in practice 2005-2006
SN  - 0 7506 6654-4
AV  - HF 5415 .135 .R36 2005 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing--Decision making
KW  - Marketing--Management
KW  - Marketing--Case Studies
KW  - Marketing--Problems, exercises, etc
KW  - Marketing--Practice
ER  -