TY  - GEN
AU  - PERREAULT, William D.
TI  - Essentials of marketing: a global-managerial approach
SN  - 0-07-111633-8
AV  - HF 5415 .13 .M369 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw-HIll / Irwin
KW  - Marketing- Management
ER  -