TY  - GEN
AU  - KEEGAN, Warren J.
TI  - Global Marketing Management
SN  - 81-203-2066-2
AV  - HF 5415 .13 .K43 
PY  - 2002///
CY  - New Delhi
PB  - Prentice- Hall of India Private Limited
KW  - Marketing-- management
KW  - Marketing-- management-- Global
ER  -