TY  - GEN
AU  - CLOW, Kenneth E.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 81-203-2450-1
AV  - HF 5415 .123 .C58 2004 
PY  - 2003///
CY  - New Delhi
PB  - Prentice- Hall of India Private Limited
KW  - Communication in marketing
KW  - Advertising
ER  -