TY  - GEN
AU  - WELLS, William
TI  - Advertising: principles and practice
SN  - 81-297-0063-8
AV  - HF 5823 .W34 2003 
PY  - 2003///
CY  - Patparganj, Delhi
PB  - Pearson Education Inc.
KW  - Advertising
KW  - Advertising- Principles and practice
ER  -