TY  - GEN
AU  - PALEY, Norton
TI  - The marketing strategy desktop guide
SN  - 1-854181-39-4
AV  - HF 5415 .13 .P325 
PY  - 2000///
CY  - London
PB  - Hawksmere
KW  - Marketing-- Management
KW  - Strategic planning
ER  -