TY  - GEN
AU  - BARRATT, Michael
TI  - Making the most of the media: How to profit from the oppotunities of exposure
SN  - 0-7494-2037-5
AV  - P90.B37 
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Mass media
ER  -