TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 1285429788
AV  - HD9980.5 .H64 2014
PY  - 2014///
CY  - Hamphshire
PB  - Cengage
KW  - Service industries
KW  - Marketing
KW  - fast
KW  - Dienstleistung
KW  - gnd
N1  - Includes bibliographical references and index
ER  -