TY  - BOOK
AU  - Stempel,Guido H.
AU  - Westley,Bruce H.
TI  - Research methods in mass communication
SN  - 0137742401
AV  - P91 .R43
U1  - 302.2/3 19
PY  - 1981///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Communication
KW  - Research
KW  - Methodology
KW  - Mass media
N1  - Includes bibliographical references and indexes
ER  -