Media management : a casebook approach - Hollifield, C. Ann; Wicks, Jan LeBlanc; Sylvie, George; Lowrey, Wilson (New York: Routledge, 2016)
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
Includes bibliographical references (pages 377-397) and indexes.
Keywords: Mass media -- Management -- Case studies