TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781538176320
AV  - HF5415.12 .B55 2024
PY  - 2024///
CY  - Lanham
PB  - Rowman and Littlefield
KW  - Communication in marketing
N1  - Revised edition of the author's Integrated marketing communication, [2018]; Includes bibliographical references and index
N2  - "Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--
ER  -