Research perspectives on social media influencers and brand communication - Watkins, Brandi (Maryland: Lexington books, 2021)
Includes bibliographical references and index.
Keywords: Internet marketing; Social media -- Influence; Branding (Marketing); Relationship marketing; Marketing sur Internet; Stratégie de marque; Marketing relationnel; branding; Branding (Marketing); Internet marketing; Relationship marketing; Social media -- Influence