TY  - BOOK
AU  - Kimmel,Allan J.
TI  - The evolution of integrated marketing communications: the customer-driven marketplace
SN  - 9781138008946
AV  - HF5415.123 .E96 2011
PY  - 2011///
CY  - Oxfordshire
PB  - Routledge
KW  - Communication in marketing
UR  - http://www.loc.gov/catdir/toc/ecip0516/2005020569.html
UR  - http://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.html
ER  -