Digital marketing : strategic planning & integration - Hanlon, Annmarie (London: Sage, 2022)
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.
Originally published: 2019.
Includes bibliographical references and index.
Keywords: Internet marketing; Marketing sur Internet; Internet marketing; Internet marketing