TY - BOOK AU - Alon,Ilan AU - Jaffe,Eugene D. AU - Vianelli,Donata TI - Global marketing: strategy, practice, and cases SN - 9780367196097 AV - HF1416 .A47 2021 PY - 2021/// CY - New York PB - Routledge KW - Export marketing KW - Case studies N1 - Includes bibliographical references and indexes UR - http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html ER -