TY - BOOK AU - Blythe,Jim AU - Martin,Jane TI - Essentials of marketing SN - 9781292244105 (print) AV - HF5415 .B49 2019 U1 - 658.8 23 PY - 2021/// CY - Harlow PB - Pearson KW - Marketing N1 - Includes bibliographical references and index ER -