TY  - BOOK
AU  - Medina,Mercedes
AU  - Herrero,Monica
AU  - Urgellés,Alicia
TI  - Current and emerging issues in the audiovisual industry
T2  - Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set
SN  - 9781848219779
AV  - HD9999.C95 C93 2017
U1  - 384.55 23
PY  - 2017///
CY  - USA
PB  - ISTE Ltd. & John Wiley & Sons Ltd.
KW  - Cultural industries
KW  - fast
N1  - Includes bibliographical references and index; New Paradigms of Audiovisual Industry; Mercedes Medina --; The Threat of OTT for the Pay-TV Market; Alicia Urgelles --; The Resistance of Legacy TV Channels; Mercedes Medina --; The Public Service Heritage; Mercedes Medina --; The Battle for Audiences; Mónica Herrero --; Entertaining Power: Quality of Content; Mercedes Medina --; From Attention to Engagement in the Battle for the Audiences; Alicia Urgellés --; Monetizing in the Digital Era; Mónica Herrero --; Implementing Innovation Strategy; Mercedes Medina
ER  -