Research methods for business students - Saunders, M. N. K.; Lewis, Philip, 1945-; Thornhill, Adrian (Harlow Pearson Education Limited, 2019)
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Revised edition of the authors' Research methods for business students, 2015.
Keywords: Business -- Research; Business -- Research -- Data processing