TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - M: marketing 
SN  - 9781260576009
AV  - HF5415 .G674 2021
PY  - 2021///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
N1  - Revised edition of the authors' Marketing, 2018; Includes indexes
N2  - "Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
ER  -