TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9781292341132
AV  - HF5415.13 .K67 2021
PY  - 2021///
CY  - Harlow
PB  - Pearson 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -