TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Signs in contemporary culture: an introduction to semiotics 
SN  - 0582284872
AV  - P99 .B437 1984
U1  - 001.51 19
PY  - 1984///
CY  - New York
PB  - Longman
KW  - Signs and symbols
KW  - Semiotics
N1  - Includes index; Bibliography: p. 181-188
ER  -