TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9781292222691
AV  - HF5823 .C57 2018
PY  - 2018///
CY  - Harlow, England
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
ER  -