TY  - BOOK
AU  - Duncan,Tom
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
SN  - 0072537744 (alk. paper)
AV  - HF5415.13 .D846 2005
U1  - 658.8/27 22
PY  - 2005///
CY  - Chicago, IL
PB  - McGraw-Hill/Irwin
KW  - Branding (Marketing)
N1  - Revision of: IMC / Tom Duncan. 1st ed. 2002; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
ER  -