TY  - BOOK
AU  - Brace,Ian
TI  - Questionnaire design: how to plan, structure and write survey material for effective market research 
T2  - Market research in practice
SN  - 9780749481971
AV  - HF5415.3 .B73 2018
KW  - Marketing research
KW  - Methodology
KW  - Questionnaires
KW  - Design
N1  - Includes bibliographical references and index
N2  - Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
ER  -