TY  - BOOK
AU  - Noor Al-Deen,Hana S.
AU  - Hendricks,John Allen
TI  - Social media: usage and impact 
SN  - 9780739167298 (cloth : alk. paper)
AV  - HM742 .S62 2012
U1  - 302.23/1 23
PY  - 2012///
CY  - Lanham, Md.
PB  - Lexington Books
KW  - Online social networks
KW  - Social media
KW  - Digital communications
KW  - Social aspects
KW  - Internet
N1  - Includes bibliographical references and index; Foreword; John V. Pavlik --; Social media and social networking; Facebook: how college students work it; Lynne M. Webb ... [et al.] --; Social media and persuasion : crowdsourcing arguments on digital networks; John Jones --; Trivial pursuits of mass audiences using social media : a content analysis of Facebook wall posts by fans of top-trending television programs; Douglas A. Ferguson --; Social media and education; Social media in education : effects of personalization and interactivity on engagement and collaboration; Ronald A. Yaros --; You can't go back now : incorporating "disruptive" technologies in the large lecture hall; C. Michael Elavsky --; Tweeting 101 : Twitter and the college classroom; Alec R. Hosterman --; Cultivating a community of learners : the potential challenges of social media in higher education; Lily Zeng, Holly Hall, Mary Jackson Pitts --; Social media and strategic communication; Attitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications; Bobbi Kay Lewis, Cynthia Nichols --; Beyond the press release : social media as a tool for consumer engagement; Mia C. Long --; Marketing and branding in online social media environments : examining social media adoption by the top 100 global brands; Miao Guo --; Social media and politics; Social media and the millennial generation in the 2010 midterm election; John Allen Hendricks, Jerry K. Frye --; Social media and youth activism; Rhon Teruelle --; Black youth, social media, and the 2008 presidential election; Travis L. Gosa --; Social media and legal/ethical issues; Legal pitfalls of social media usage; Lyrissa Barnett Lidsky, Daniel C. Friedel --; Realm of the expected : redefining the public and private spheres in social media; Jasmine E. McNealy --; Tweets, blogs, Facebook, and the ethics of 21st-century communication technology; James Benjamin
ER  -