TY  - BOOK
AU  - SCOTT, David Meerman
TI  - The new rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
AV  - HF5415.1265  .S393 2017
PY  - 2017///
CY  - New Jersey
PB  - Wiley Publishers
KW  -  
KW  - Public relations
KW  - Marketing--Management
ER  -