Spreadable media : creating value and meaning in a networked culture - Jenkins, Henry, 1958-; Ford, Sam, 1983-; Green, Joshua (Joshua Benjamin) (New York ; London : New York University Press, 2013)
Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally.
Includes bibliographical references (p. 307-331) and index.
Keywords: Mass media and culture; Mass media and technology; Mass media -- Social aspects; Social media