The agricultural marketing system - Rhodes, V. James; Dauve, Jan.; Parcell, Joseph L. (Scottsdale, Ariz. : Holcomb Hathaway, 2007)
Agricultural marketing: an introduction -- The competitive environment -- Functions, structure, and alternatives in the agricultural marketing system -- Price determination: matching quantities supplied and demanded -- The domestic market: a developed economy -- The international market -- Pricing and exchange systems and alternatives within the marketing procurement channel -- Providing the optimum varieties and qualities -- Place and time aspects of marketing -- Understanding and applying hedging using futures, options, and basis -- Participation and leadership in the marketing procurement channels -- Marketing by farmer groups: collective action -- Processor procurement systems -- Processor marketing -- Wholesalers, retailers and food service marketing.
Includes bibliographical references and index.
Keywords: Farm produce -- United States -- Marketing; Agriculture -- Economic aspects -- United States