Health communication : from theory to practice - Schiavo, Renata (San Francisco : Jossey-Bass, 2007)
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
Includes bibliographical references (p. 379-411) and indexes.
Keywords: Communication in medicine -- United States; Health promotion -- United States; Health planning -- United States; Delivery of Health Care; Communication; Health Planning; Program Development